Initial Planning:

Form:
I am going to produce an advert. The advert will be shown on the television and will also be shown in-between videos on Youtube. 

Type:
The type of animation will be stop - motion. Stop motion also known as stop frame is an animation technique which makes a physical object appear to move on its own. The object is moved very slightly and a photo is shot. This creates the illusion of movement when the frames are played back in a continuous sequence. Dolls are often used as they have moveable limbs. But not all stop motion animation uses dolls or figures, many stop motion films can involve humans, household items and other objects. I am going to use the technique of stop motion for my animation. Stop motion is taking a series of many photos and then playing them back quickly. This will then seem as the objects are moving. This will be difficult to get correct and will take some trail and error. I will require a DSLR camera which I will need to change the settings on so that it will capture my shots correctly. I will also need a background and props for the film. For example, the same background image or same place. I will also need a tripod which can move on a ball joint. This will make it easier to shoot the shots. I could connect my laptop to the camera via Canons EOS utility software to see what my camera will be shooting. After the shots have been shot i will need some software to finalise the production. Such as AE Premier or After Effects. 

Genre
The genre of animation will fit into animated tv stop motion. It will be shown on tv and the internet. It will fit into the genre of animation as it is an animated production. It is different to the traditional animation method which used hand drawn images. Stop  motion uses figures or real objects. 

Storyline:

At the beginning of the production the pencils and other stationary will escape from the pencil case. They are travelling to the shop that they were bought from so that they can unite with all the other stationary. The animation will show them moving out and getting back to their original home.